Neev Literature Festival - Reading Challenge

Neev Literature Festival is a Bengaluru-based children's book festival. During summer, the NLF organizes the 'Reading Challenge' which is a series of online reading lists which any student across India and abroad can take part in. The finalists are invited to a in-person quiz during the Literature Festival.

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The branding of this event comprises of defining a visual language for the Reading Challenge as well as the Fellowships. It spans print, publication and digital media. The idea is to create a visual language that appeals to the parents, teachers and decision makers while still feeling child-like at its core. The identity also needed to be mature at times when addressing the need for literary merit that that Fellowships would invite.