UNESCO MGIEP GENERATION AI
Event branding
WITH
CREATIVA
FIELD
BRANDING, GRAPHIC DESIGN
CLIENT
UNESCO MGIEP
The conference, jointly hosted by UNESCO MGIEP, IUCTE-RIEM, and KDEM, explored the creation of a new social contract for education that prioritizes the advancement of human flourishing. It delved into how cutting-edge digital advancements can reshape educational systems and foster an environment conducive to achieving the ultimate objective of human flourishing.
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My task was to create a branding which would address the event and would represent a technology forward way of thinking and working. This included production of a brand guide and creating a sample of all venue installments in accordance to a brand guide. Working closely with the event management to create the installations.
Book cover design -
Sovereign Anxiety
WITH
CREATIVA
FIELD
GRAPHIC DESIGN
CLIENT
CAMBRIDGE UNIVERSITY PRESS
The cover of the book has 2 elements. A map of the Indian peninsula from the 1940s and an inverted triangle form borrowed from the Indian constitution's book cover. The juxtaposition of the colonial map and the form of the Indian constitution's cover creates an evocative and striking visual for the cover. The typefaces used for the cover are also of British lineage; Old Baskerville and Gill sans.
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This minimalist book cover design evokes a sense of intrigue and historical weight. The stark black triangle, reminiscent of a warning sign or a looming threat, contrasts sharply with the muted tones of the vintage map background. This visual tension mirrors the book's subject matter, exploring public order and the politics of control in India from 1915 to 1955. The title, "SOVEREIGN ANXIETY," is rendered in a clean, sans-serif font, creating a sense of authority and emphasizing the central theme of the book.
Website redesign
The Shillong Address
WITH
CREATIVA
FIELD
UX/UI, BRANDING, GRAPHIC DESIGN
CLIENT
THE SHILLONG ADDRESS
The project aimed to redefine the brand identity of The Shillong Address, a well-established 3-star hotel situated in the picturesque hill station of Shillong. The client was looking for a modern, sophisticated logo and brand identity that could reflect both the contemporary amenities of the hotel and its deep-rooted connection to the local culture. The task was to create a visual presence that could attract both local and international guests while highlighting the region’s unique charm.
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The branding process included the design of a sleek and minimalist logo, inspired by elements of Shillong's natural landscape, cultural heritage, and the hotel’s modern hospitality offerings. A carefully chosen color palette, inspired by the lush green hills and vibrant local arts, complemented the overall identity, ensuring the design felt both contemporary and connected to the region’s roots.
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In addition to the logo and branding, the project also focused on redesigning the hotel’s website to provide a seamless and user-friendly experience. The client requested particular emphasis on their high-quality cuisine and premium bar offerings, which were central to the guest experience. The goal was to create an identity that positioned The Shillong Address as a modern and sophisticated choice for travelers, all while celebrating its local heritage and warm hospitality.
Vahdam Teas website proposal
WITH
CREATIVA
FIELD
UX/UI, BRANDING, GRAPHIC DESIGN
CLIENT
VAHDAM
This website design concept aimed to elevate the Vahdam brand experience. The visual language is clean and modern, with a focus on the brand's commitment to sustainability and social impact. The homepage showcases captivating imagery of tea gardens and vibrant tea blends, drawing users into the world of Vahdam. The design emphasizes the brand's story, highlighting its direct-to-consumer model and ethical sourcing practices.
Interactive elements and clear calls to action encourage exploration and purchase. While not approved, the client expressed appreciation for the design's aesthetic and the way it communicated Vahdam's values.
Website redesign proposal - NUUK
WITH
CREATIVA
FIELD
UX/UI, GRAPHIC DESIGN
CLIENT
NUUK
NUUK is a new age, Scandinavian inspired, Indian D2C electronics brand. They are design first and aim to make products that are visually appeal and attract a younger as well as an aspirational audience. The client wanted to rework their website to better suite their brand's sensibilities.
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The use of bold colors, particularly red, creates a vibrant and energetic feel, reflecting the brand's youthful and tech-savvy target audience. The design emphasizes movement and portability, with the products shown in action and the use of dynamic imagery. The layout is clean and uncluttered, making it easy for users to navigate and find the information they need. The design also effectively conveys the brand's message of convenience and on-the-go lifestyle, making it a compelling platform for showcasing and selling their products.​
